Research on music application users Essay Example | Topics and Well Written Essays - 1000 words

Research on music application users - Essay Example We all have to keep in mind that even if the type of research would move us to know our participants better, we must remain objective at all times. Also, we need to work closely as a group because all of us need to communicate clearly our ideas. The research project gave us important lessons that helped us grow as students. The first thing that the group decided upon was the types of research methods we were going to use for the project. Every member researched on different research methods and presented the pros and cons of each method. We deliberated and came up with ethnographic research that involves survey and questionnaires. It was important for us to determine the value of each method and assess whether we would be able to get the result we needed using the methods aforementioned. First, we looked at the advantages of using interview for research. We realized that this method is time-consuming but yields quality data since we can ask open-ended questions. There was so much inf ormation that can be extracted using interview. Nevertheless, the group leader took the initiative in properly briefing us on how to conduct an interview for Research purposes. Another essential fact about interview method is that the interviewer must be skilled in conducting an interview. At times the answers can get personal but the listener must not be biased at all. Also, we must not ask leading questions because the subject must express his/her opinions freely. So if I am an avid Itune user, then I must not let the subject know about this. In ethnographic research, we must understand the value of the users. The first principle is that every person has a different background and value system. This could definitely influence their attitude towards a product or service. Some users value affordability while others prefer easy accessibility. There are also many users who prefer to use services that associated with strong brands like Apple’s Itunes. The behavior of users can a lso help marketers forecast some innovations in product design. While many users love the features of Zune, it cannot be applied on non Mac OS laptop or PCs. Knowing consumer’s preferences and behaviors are extremely important when designing products. First, designers can make decisions on what they should or should not include in creating a product. Once a product is launched and used by consumers, then various feedbacks can useful for improving the product’s characteristics. Nowadays, one way of having leverage is increasing customer satisfaction and that means continuous innovation. Some businesses frown upon criticism, because of this they lose a great opportunity to learn from their market. Due to the research we conducted, the answers given to us revealed the usability of applications and services that marketers should take note of. Indeed, we can say that even if our research was simple, it provided very relevant data for designers of music applications. Persona l Contribution Every team member has their personal contribution that eventually led to a successful project. The first challenge that the group must overcome was organizing meetings. I was assigned to schedule the said meetings which was overwhelming at the at the beginning. I had to consider that each member had different priorities and schedule so a meeting must be scheduled based on everyone’s free time. Since I was the contact person, I have to keep track of all their messages and completely relay the information to the whole group. During meetings, all the tasks are delegated so we can start working on our share of tasks. We communicated in any means possible –mobile phone, Facebook, e-mail and quick meetings. Such effort