Boston Beer Company Case Study Example | Topics and Well Written Essays - 250 words

Boston Beer Company - Case Study Example The management of at the company has market the innovations made by the company as the major drivers of success in the marketing of the beer. The ability of the company to produce different beers under the same brand has enabled the majority of the operations owned by the company to flourish. The company has been able to progress based on its ability to sell beers that are crafted for the individual market tastes. It is able to point out the unique market tastes by conducting extensive market research on the beers and the flavor preferences of the market. This way, the company is able to produce the beers that cover all the needs of the people leading to an inclusive variety. Therefore, the company is able to run on its innovative approaches when addressing the market needs. Creation of 18 varieties of the brands and the increasing growth in the crafts and imports beer markets is an indicator of the market success(Lane and Import 7). Lane, Samuel, and Lane Import. Jonathan Delgado, Marvins Air Conditioning Corp Janine De Veer, Boehringer Ingelheim Pharmaceutical, Inc. Carol Gutierrez, The Boston Beer Company Gladys Giselle Rodriguez, Trans Americanc. HB Inc.. Academy of Health Care Management 6.2 (2009): 7.

The understanding of language learning Article Example | Topics and Well Written Essays - 1000 words

The understanding of language learning - Article Example The view of learning as changing participation is radically different from theories of second language (L2) acquisition that frame language learning as a cognitive process residing in the mind-brain of an individual learner. Many scholars in the cognitive tradition have accepted a view of language as a set of clearly delineated and internally coherent structures that are best understood as a self-contained system. The methodology followed here is that of participatory research and the main limitation of the same is the possibility of bias of the researcher owing to his or her involvement. Not enough is said about the unbiased nature of the method though we find that the researcher learns in the process. Moreover, a cross-sectional analysis would have led to a more justifiable and generalized set of results. The method followed here is a specific case though structured longitudinally. Also, the main limitation of the study is the inability to capture the ethnic or racial differences r eflected in the discursive practice because the study is based on a Vietnamese learner. The representations of the findings and the final analysis or conclusion of the researchers are presented in a complex manner and at times the observations are repetitive in nature. Even considering all limitations, the purpose and findings of the study are interesting and revealing in the area of discursive practice and the interactional process of research. ... The methodology followed here is that of participatory research and the main limitation of the same is the possibility of bias of the researcher owing to his or her involvement. Not enough is said about the unbiased nature of the method though we find that the researcher learns in the process. Moreover a cross sectional analysis would have led to a more justifiable and generalized set of results. The method followed here is a specific case though structured longitudinally. Also the main limitation of the study is the inability to capture the ethnic or racial differences reflected in the discursive practice because the study is based on a Vietnamese learner. The representations of the findings and the final analysis or conclusion of the researchers are presented in a complex manner and at times the observations are repetitive in nature. Even considering all limitations, the purpose and findings of the study are interesting and revealing in the area of discursive practice and interacti onal process of research. Capturing the over time changes in communication is the most significant part of the research. Again study explores both verbal and non verbal methods of communication which makes it more complete though not very inclusive in terms of sample choice. Excerpts i. Just before the opening of revision talk in the first conference, in Excerpt 1 â€Å"the instructor and student discuss a tragic event in the student’s life that he had written about in his paper. Years before, he had stepped on a land mine in his native country of Vietnam and, as a result, lost part of a leg. Although the event was mentioned in the student’s paper and, thus, we could say the topic of their interaction emerged from the text, their conversation focuses on topics not mentioned

Ethics and the Airlines Research Paper Example | Topics and Well Written Essays - 1000 words

Ethics and the Airlines - Research Paper Example Organizations that fail to comply may be subjected to huge fines or other more severe consequences. Aviation stakeholders have fallen victim to violations of safety regulations among several carriers over the years. In 2007, the Federal Aviation Administration found that Southwest Airlines had not complied with safety regulations. The organization has gone for a record 59,000 flights without carrying out the proper inspections required for such flights. After realizing this problem, FAA officers augmented the problem by failing to report it and suppressing other similar evidence. It was only through interventions by two whistleblowers that the matter was put under investigation. A settlement was reached 3 years later, and the company had to pay 7.5 million dollars for flying unfit consumer airplanes. The above incident is one of many that have occurred over the past 7 years; another one involved American Airlines. In 2008 it was found that the organization had also not carried out maintenance of their aircrafts. They had put many passengers at risk and were required to pay a hefty sum of $ 15 million. Hawaiian Airlines was the most recent one, and can be a suitable case study for ethics and safety issues in aviation. In an FAA press release, it was announced that Hawaiian Airlines had been operating a Boeing 767-300 flight without conducting proper inspections of the parts. These requirements were outlined in a 2000 airworthiness direct (AD). This error was detected by the FAA in 2012 when the Airlines’ documents indicated that the particular AD under consideration was not applicable to the company. Approximately 5,000 flights had occurred on the flight without these inspections. Statutory and legal directives are highly critical in the aviation industry because without them, people’s lives could be placed at risks. Airworthiness directives are

Knowledge on Prevention of Occupational Hazards | Research

Knowledge on Prevention of Occupational Hazards | Research CHAPTER- I INTRODUCTION â€Å"Working may be an occupational hazard to you. Not working is an occupational hazard to the country.† (12 Eustace 8:5) Work is considered as a basic part of human existence. Most of the adults spend approximately one-third to one-fourth of their life time at work and often perceives work as a part of their self identity, self-expression and self-fulfilment. Many people believe that work is worship, equally important is the place of work because the workplace has significant influence on individual’s health and is a primary site for the delivery of preventive health care. (Rogers, 2006) The level of occupational health and safety, socioeconomic development of a country, quality of life and wellbeing of working people are not only closely linked with each other but also influence each other. This suggests that intellectual and economic inputs on occupational health care are not burdens but have a positive and productive impact on the company and national economy. Some industries and countries have demonstrated that it is technically feasible and economically productive to prevent and minimize hazards at work. This occupational health is an important factor for sustainable socio-economic development that enables workers to enjoy a healthy and productive life both throughout their active working years and beyond, especially after their retirement. (WHO, 2005) Textile industry is one of the leading industries both in India and in the world at large. Nearly 14% of the total industrial production comes from textile industry and it forms around 3% of GNP in India. After Indian railways, Indian textile industry seems to generate more employment. (India Business Directory, 2010) The current global labour force stands at about 2600 million and is growing continuously. Approximately 75% of these working people are in developing countries. The officially registered population constitutes 60-70% of the world’s adult male and 30-60% of the world’s adult female population. Each year another 40 million people join the labour force and most of them are in developing countries. It is imperative therefore to realize that workplace environmental hazards are a threat to a large proportion of the world population. Occupational health is a branch of Community Medicine which deals with the effects of occupation of workplace on human health (Park. JE, 2009). Every occupation is associated with one or other ill effects on health. One such occupational group is cotton textile workers. (Hunter’s Disease of Occupation, 2008) The major health problems associated with cotton dust are respiratory problems, which include Byssinosis, pneumonitis and Emphysema. The problems are highly prevalent in the mills of developing countries. (Fantahumand Adebe, 2009) Byssinosis is an occupational lung disease often observed among workers exposed to cotton dust. Despite the fact that byssinosis has been recognized for over 100 years, the etiology and pathogenesis remain obscure. The ability of textile fibres to produce byssinosis is determined by fibre type-cotton being the most potent, followed by flax, hemp. Harvested cotton consists of a mixture of plant materials including leaves, bracts and stems, fibre, bacteria, fungi, and other contaminants. Very importantly, the compounds which cause byssinosis are water soluble. The biological activity of cotton can be greatly reduced by either steaming or washing the cotton before processing the textile work. (David, 2006) The occurrence of respiratory symptoms represents the earliest response to cotton dust exposure, followed by lung function changes. Early respiratory symptoms may be a risk factor for subsequent loss of pulmonary function in cotton textile workers. (David, 2006) The severity and extent of problem are well recognized in the developed countries and control measures have been implemented to prevent the disease. This is not true, however, for developing countries where the severity and extent of the problem are not well studied and preventive measure are far from adequate. (J.R.Parikh, 2007) The occupational health nurse plays an important role in maintaining health and safety of employees by assessing the work site for hazards and reducing risk that could lead to disastrous situations. More effort could be directed at integrating promotion of health and health protection activities to provide with an environment more conducive especially to general health of the workers, so that the work site offers an excellent setting to focus on both health protection and health promotion. (Blix, 2009) Need for the Study: Occupational health is concerned with health in its relation to work and the working environment. Occupational health implies not only health protection but also health promotion, emergency care, wide range of preventive, curative services, rehabilitative services, a concept which includes everything that can apply to promote health and working capacity of the workers. Occupation health is a branch of community medicine which deals with the effects of occupation or workplace on human health. We have already seen that every occupation is associated with one or the other ill effects on health and cotton mill workers are not an exception to this fact. These workers are susceptible to various morbid conditions by virtue of workplace and working conditions. These morbid conditions may range from chronic respiratory diseases due to cotton dust inhalation to anaemia because of nutritional deficiency. Although many studies on chronic respiratory disease among cotton mill workers have been carried out, a study including complete health profile of cotton mill workers is limited and is need of further research. (Indian Journal of Occupational and Environmental Medicine, 2010) An occupation is something in which persons not only earn their daily bread but also spend one-third of average adult life. The Bureau of Labour Statistics reports that every 5 seconds a worker is injured in the world and every one second a worker is temporarily or permanently disabled in India. The Centre for disease control and prevention reported in 2006 that every day and average of 137 persons die from injuries on the job. Each year 74000 require treatment in hospital emergency departments for work related injuries. (Girijakumari, 2009) According to a recent estimate, the cost of work related to heat loss and associated productivity loss may amount to several percent of the total gross national product of a country. In India there are about 20 million workers who are involved in textile industry, among them 1.07 million workers are engaged in the manufacture of cotton textile. Byssinosis, hypertension, noise induced hearing loss, dermatitis and risk of cancer due to various chemicals and dyes are common occupational diseases found among weavers. In a study done by NGO in 2008, byssinotic condition was first recorded in Indian history in the last 150 years. A maximum number of Byssinosis is a respiratory syndrome that occurs as a result of inhaling dust that is produced when cotton is inhaled. The occupational nurse should realize that the primary concern to protect the health of working population. A longitudinal study was conducted to assess the prevalence of byssinosis and to find out the association between smoking and byssinosis. 344 samples were taken among the textile workers. The synergistic effect of smoking on cotton dust exposure was evaluated. Indeed, smoking had significantly higher frequency than non-smoking. In the survey conducted, it was observed that the frequency of respiratory symptoms and prevalence of severe byssinosis were 14.9% and 12.6% respectively. The reduction of symptoms was due to the old cotton mill. The reality is lower in the case of non-smokers. The result indicated that smoking potenitates’ byssinosis and smoking was found to show an additive effect of cotton dust exposure. (Maunder, LR, 2007) A study was conducted to determine the effect of past cotton dust exposure on the respiratory tract; a total of 223 persons working in textile mills were included in this study. A questionnaire was used to enquire about respiratory problems, the participants underwent using several spirometric measurement. The most common respiratory problem was pneumonitis 14.3%, the prevalence of byssinosis was only 20.2% and emphysema was 11% in cotton processing workers. (Basel, K.A, 2008) The jobs and tasks in textile mills varied according to the product, process and operations since the subjects were selected from four sections, such as the blow and card room, spinning mills, finishing section and general section. The symptoms of respiratory illness were identified as highest among the workers in the blow and card room, and in the spinning section. In all, 53% of the workers have had such symptoms that had a low peak expiratory flow rate ((Taylor, et.al, 2010) Regular smoking was significantly associated with the occurrence of respiratory related illness and its symptoms. A number of ‘beedi’ (the name of a local cigarette stick that contains more nicotine than usual cigarettes) smokers worked in the production section. They smoked 2 to 25 sticks (a mean of 13 sticks) per day. Non- smokers were less likely to be affected, but many of them suffered from casual fever (20%) and also morning headaches (8%). Prevalence of other health problems were also identified as restlessness at night (24%), daytime sleepiness (11%), snoring (19%), impotence (31%), and feeling physically weak (10%). The prevalence of hypertension (14%) was also noted among some workers. Only 16% of the workers in the production section had been using masks for more than 5-7 years, and no significant association was found between the symptoms of respiratory illness and the length of their service. However, some evidence from their health record (personally kept at home and from doctor’s prescription) proved that symptoms of respiratory illness were suspected among those who were working for more than six-year duration. (Jackson, 2008) Prevention of occupational hazards as an essential component of health aims at training and educating these workers in order to promote good health. It is extremely important to make people aware of the concerns of workplace. One of the major responsibilities of community health nurse is to impart knowledge related to specific measure in preventing occupational hazards. It is the Community health nurse who can play a vital role in preventing and controlling occupational hazards. Therefore, she/he should function independently and carry out this particular responsibility for better health of the workers. (Pyuish Gupta, 2010) Statement of the Problem: A Study to assess the Effectiveness of Video Assisted Teaching Programme on Knowledge Regarding Occupational Hazards and its Prevention among Cotton Mill Workers at Selected Industries, Salem. Objectives: To assess the knowledge regarding occupational hazards and its prevention among cotton mill workers in experimental group and control group. To determine the effectiveness of video assisted teaching programme regarding occupational hazards and its prevention among cotton mill workers in experimental group. To associate between the pre test scores on knowledge regarding occupational hazards and its prevention among cotton mill workers and their selected demographic variables in experimental group and control group. Operational Definitions: Effectiveness: Effectiveness is a measure of the ability of video assisted teaching programme regarding occupational hazards and its prevention among cotton mill workers to produce a specific desired effect or result that can be quantitatively measured. Video Assisted Teaching Programme: It is a systematically planned teaching programme on occupational hazards and its prevention and imparted through video film based lecture cum discussion. Knowledge: It is the correct response given by the cotton mill workers regarding occupational hazards and its prevention which can be assessed through structured interview schedule. Occupational Hazards: It is a state of deviation from normal status of health to illness while working in cotton mill industry. In this study it includes physical hazards, chemical hazards, and mechanical hazards, psychosocial hazards of Byssinosis, pneumonitis, and emphysema. Prevention: It refers to precautionary measures to be followed by cotton mill workers to protect their health from occupational hazards. Cotton Mill Workers: They are the adult employees working at selected cotton industries, Salem. Assumptions: The cotton mill workers may have knowledge regarding occupational hazards and its prevention. Video assisted teaching programme may improve their knowledge regarding occupational hazards and its prevention among cotton mill workers. Increased level of knowledge among cotton mill workers regarding occupational hazards and its prevention may help them to improve their quality of life. Hypotheses: H1:There will be significant differences in pre test and post test scores on knowledge before and after video assisted teaching programme regarding occupational hazards and its prevention among cotton mill workers in experimental group at p≠¤ 0.05 level. H2:There will be significant difference in post test scores on knowledge after video assisted teaching programme regarding occupational hazards and its prevention among cotton mill workers in experimental group and control group at p ≠¤0.05 level. H3:There will be significant association between the pre test scores on knowledge regarding occupational hazards and its prevention among cotton mill workers and their selected demographic variables at p≠¤ 0.05 level. Delimitations: The study was limited to only 60 samples. Study was limited to cotton mill workers who were available during the study period. Study period was limited to 4 weeks. Projected Outcome: This study would reveal the existing knowledge on occupational hazards and its prevention among cotton mill workers. This study would motivate the cotton mill workers to update their knowledge regarding occupational hazards and its prevention. This study would evaluate the effectiveness of video assisted teaching programme on knowledge regarding occupational hazards and its prevention among cotton mill workers. Conceptual Framework: This study is to assess the effectiveness of video assisted teaching programme on knowledge regarding occupational hazards and its prevention among cotton mill workers. The conceptual framework for this study was based on J.W.KENNY’s open system model. According to Kenny, all the living systems are open and they are in continuous exchange of matters, energy and information. The system receives input and gives back output in the form of information or knowledge. System model consist of 3 phases input, throughput, and output. These 3 phases also known as classical element of the system. Input: It is the first phase in open system. Based on Kenny, input can be a matter of information. In this study, it is testing the knowledge on occupational hazards and its prevention among cotton mill workers by using structured interview schedule. Throughput: According to theorist, information is continuous process through the system. This is the activity phase, which allows the input to be changed. In the present study, providing video assisted teaching programme regarding occupational hazards and its prevention among cotton mill workers, only to the experimental group. Output: According to Kenny after processing the input, the system gives output (Information/ knowledge). It is the third element of the system, where alteration can be expected because of the throughput. In this study, majority of the cotton mill workers had gained adequate and moderately adequate knowledge regarding occupational hazards and its prevention in experimental group. There was no significant change in the knowledge regarding occupational hazards and its prevention among cotton mill workers in control group. Feedback: According to throughput, feedback is the improvement of knowledge among cotton mill workers. In this study, improved knowledge regarding occupational hazards and its prevention among cotton mill workers in experimental group was assessed by the investigator. If there is no significant changes in the output, feedback will return to input and the process will continue which is not included in the study. (Pretest)(Post test) (Feedback) Not included in this study Cotton mill industry Fig-1.1 : Conceptual Framework Based On Modified J.W. Kenny’s Open System Model On Effectiveness Of Video Assisted Teaching Programme On Knowledge Regarding Occupational Hazards And Its Prevention Among Cotton Mill Workers. Summary: This chapter dealt with introduction, need for the study, and statement of the problem, objectives, operational definition, assumptions, delimitations, projected outcome and the conceptual frame work. CHAPTER-II

Describing Biblical Parallels In Hawthornes rappaccinis Daughter :: essays research papers

Describing Biblical Parallels in Hawthorne's "Rappaccini's Daughter" In Hawthorne's â€Å"Rappaccini's Daughter,† many biblical parallels can be found. The story duplicates the chapter of genesis in the bible in many ways. Ranging from the characters, to the setting, and even the deadly plant in the story. The account of Adam and Eve in Genesis 1-3 is extremely similar to the situation of Giovanni and Beatrice in the story. In both â€Å"Rappaccini's Daughter† and the Genesis chapters in the bible, lush, beautiful gardens are the setting. Both gardens are exotic and pretty, but the garden of Eden is bright and tropical, while Dr. Rappaccini's garden is darker and mysterious. Both gardens are home to a type of â€Å"forbidden† plant, but the garden of Eden was created by a super-natural being, and Dr. Rappaccini's garden by Rappaccini himself. The forbidden plant in Genesis is a gorgeous, extremely tempting fruit plant. The fruit on this plant are described as extremely tempting. However, these fruits have been deemed prohibited by God. The plant in Rappaccini's garden is a large flowering bush. The flowers on this bush are unlike any others and extremely exquisite. The two plants share the trait of â€Å"forbidden,† but in different ways. The fruit on the tree in Genesis was forbidden simply because that was the way God made it. The plant in Rappaccini's garden was forbidden because it was poisonous. The only people immune to the poison of this plant were Beatrice and Dr. Rappaccini. In Hawthorne's story, a parallel between Giovanni and Adam is established. Both are young men, and each was tempted by a woman. Giovanni in Hawthorne's story was lured into the garden by Beatrice; however, Beatrice was attempting to make Giovanni immune to the poison of the plant, so they could be together forever. Beatrice and Eve also share similarities. They both are the ones that first fall to temptation and which ultimately leads to each of their demise. The serpent in â€Å"Rappaccini's Daughter† is clearly represented by Dr.

Balancing Inequality Essay -- Education

The California public school system is failing in educating children state-wide. One of the most difficult problems is budget, which affects tremendously children in poor areas. Children from these areas should have equal access to resources, programs and opportunities as those from more propitious communities. In order to close the gap of inequality, we all need to change the way California school system’s funding is allocated and put into use. First, we must increase the income tax of the richest people or the top two tax brackets and divide that extra tax money we collected to public schools in poor areas. This idea was mentioned in a research by professor Picus from University of California Rossier School of Education. Although the idea does not sound very fair to the richest people, it is what needs to be done for California school system to improve statewide. The gap of expenditure per student in higher and low-income districts is too great. According to Just Schools California, districts like Palo Alto spend more than $10,000 per pupil, while largely low-income communities like Lynwood spend around $6000 per pupil. There are rich people who donate a large amount of money to schools every year because they have a lot of extra money and they like to do their part for the society. In fact, the wealthiest Californians have a lot of extra cash even after they bought their Lamborghinis and holiday mansions. Increase the inc ome tax of these people by as little as 1% or 2% will not affect them much, but will benefit a lot to all Californian students, especially those in the poor areas. The reason this extra money will be given to only schools in low-income areas is because the current taxes on wealthier areas is high enough to gi... ..., we could provide every child in California with a better education and equality. Works Cited Picus, Lawrence O. Funding California's Schools: Past, Present and Future? Rep. 2006. Print. "$1B in Teacher Compensation under Attack | California Watch." California Watch | Bold New Journalism. Web. 29 Nov. 2010. . "Prop 13 Facts | Close the Loophole." Close the Loophole | Close the Prop. 13 Loophole. Web. 30 Nov. 2010. . Moore, Michael. Idiot Nation. Rereading America: Cultural Contexts for Critical Thinking and Writing. By Gary Colombo, Robert Cullen, and Bonnie Lisle. 8th ed. Boston, MA: Bedford/St. Martins, 2010. 128-46. Print. Conditions, Opportunities and Outcomes in California Public Schools. UCLA IDEA & UC/ACCORD, Jan. 2010. PDF.

Face to Face Communication Versus Computer Mediated Communication

Face to Face Communication versus Computer Mediated Communication In the 21st century we are now living in, the rapid advancement of technology has completely changed our lives, especially the tools we use to communicate. In the olden days where snail mail is one of the popular ways in communicating, people would rather choose interact face to face because it is the only way that could physically maintain their relationship as they can see the facial expressions and body gestures shown by the person who conveys the message to them.Even now, some people still prefer face to face interaction over computer mediated communication because of the lack of non verbal cues in computer mediated communication. However, with the invention of various computer mediated tools, people have eventually replaced it with face to face communication without them realizing because apparently the inventions of Facebook, Twitter, Skype and many more serve a more convenient platform for people to communicate. Windows 7 Check Your UnderstandingAlthough face to face communication is a better way to convey messages and feelings to each other, computer mediated communication makes our lives much easier. The first difference that distinguishes between computer mediated communication and face to face communication is the effectiveness. Nowadays, most of us are very much depending on various social networking sites, for example the most common one- Facebook and Skype to enable us to communicate with people living on the other side of the world and even those who live close by.Using computer mediated communication for the purposes of interpersonal communication is a common tool for those who live a long distance away from one another, however multiple studies also show that computer mediated communication is used to communicate with those who live close by or even among family members who live in the same household (Stafford, Kine. & Dimmick, 1999, Wellman 2008). Besides that, computer mediated communication is effective in divergent tasks such as idea generation.Computer mediated communication tools, also known as the group support system (GSS), provide a structured environment that allows participants in a collaborative team to interact simultaneously and anonymously to generate ideas, make decisions and solve problems (Jessup, Canolly & Tansik 1990). The reason why computer mediated communication is good in idea generation but not in decision making is that the process of interacting through computer mediated communication might hinder the relationship between the sender and receiver due to the lack of non-verbal feedback and this will probably delay in decision making.The lack of non-verbal cues makes accurate perception of emotions difficult and receivers may attribute more neutral or negative meanings to messages than senders instead. Computer mediated communication lack of cues and that affect the content of the messages cannot be transmitted effectively and that ch annel is unnatural and less useful and efficient than face to face communication (Draft & Lengel, 1986; Kock, 2004; Kock, et. al 2008). By missing the cues, one will not be able to fully understand what the other party is trying to communicate.Apart from that, face to face communication is inconvenient for some people who stay far or overseas to interact face to face with the party they wish to see. They will need to travel a long distance to reach the other party who they want to convey the message to. However, it is effective in convergent tasks such as decision making. Face to face groups are better at decision making than computer mediated communication groups because they can more easily reach a consensus at the same time using immediate verbal and non-verbal feedback (Archee, 1993).Face to face discussion is faster and the feedback facilitated contain both visual and audio cues compared to the slow computer mediated groups due to the lack of non-verbal feedback and the occurri ng of uncertainty at others’ reaction towards their opinions. Face to face remains the most powerful human interaction, never replace intimacy and immediacy of people conversing in the same room (Begley, 2004). In addition, computer mediated communication and face to face communication provide different communication speed to people.In computer mediated communication, the message delivery is faster by just sending email or just typing inbox message. The speed and ease of typing reduce the time taken in computer mediated interactions and ease the pressure on group members. As a result, the message might fail to deliver to the recipient. When the message is failed to deliver and users cannot depend on non-verbal cues, there is a higher chance that the ambiguity will increase, thus creating opportunity for miscommunication.Therefore, it is not a good idea to send urgent messages through computer mediated communication because sometime the receiver might not check his/ her mail f requently or the internet happens to be down will lead to miscommunication. Whereas for face to face communication, people need to arrange time to meet up with the person whom they want to convey the message to. This will actually delay the time for the meeting if they couldn’t find a suitable time to match with each other’s schedule. The receivers can instant feedback with clear verbal and non-verbal cues.Face to face communication allows participants to accurately observe both verbal and non-verbal of others. Subtle but important nuances such as voice inflections, hand gestures and facial expressions just don’t come across in an email message (McFerran, 2010). People will receive the feedback from the receiver on the spot without waiting for days and months. This is also enables the participants to adjust their communication according to the feedback. There is also a big difference in the cost aspect between face to face communication and computer mediated com munication.People save the cost and effort of travelling and gathering everyone in the same place at the same time. They can contact each other by using computer mediated programs such as Skype, Facebook, Twitter and so on. Skype is also one of the computer mediated programs that allows face to face communication by using the webcam function. People can see each other and interact by using the application of Skype. Therefore, those who stay far away from each other and wish to have face to face interaction, they can communicate using Skype which provides both interaction in one shot.Moreover, computer mediated communication has also become one of the most cost effective ways of conducting businesses such as online boutique, online shopping store, online booking and so on. This enables those online companies to save the monthly fees such as rental fees, the salary for employees, water and electricity bills and so on. Additionally, customers can also order or comment about the service s or products of those online companies via email. This is convenient for both the customers and also the companies as the companies will know the feedback provided by the customers by just checking their mailbox.For instance, the company can save the travelling cost for business purpose as they can reply their customers’ feedback through email. This shows that implementing computer mediated communication systems in organization will mainly enhance the efficiency and cost. Besides, it is costly for those people who want to travel to a certain place if they want to meet with his or her friends, family or even relatives. It requires expensive higher cost of travelling fees such as bus ticket , taxi fees, airline ticket and so on especially during those important festivals or celebrations.Furthermore, this is also time consuming and causing the person to be exhausted throughout the long journey if he or she stays far away from the destination. Also, the person who conducts the b usiness using face to face communication will need to pay for the business travelling fees. According to the report by Harvard Business Review Analytic Services, most of the people reported their companies have instituted business travel restrictions, including limitations on the frequency of travel (57%), on the cost of airline tickets (57%) and in accommodation (51%).This shows that face to face communication causes a large amount of cost for the business travelling and that’s the reason why the company implements this kind of restriction. Nevertheless, face to face communication even causes people to spend the cost more the actual amount they have to pay to. For example, if there is something missed out during the gathering or meeting, the person must travel to meet up again and this requires cost and time. This might caused a big impact if that is an important issues missed out during the meeting with the client from other country who carries an important business for the company.Also, the most important is it is hard to arrange the time to meet up as it is hard to match with each other’s schedule. The business cannot conduct smoothly and it will indirectly affect the performance of the company. In a nutshell, face to face interaction and computer mediated communication have their own benefits and majority of the people has known it. However, undoubtedly, computer mediated communication has already replaced face to face interaction without anybody realizing and it’s the most convenient tool to communicate with each other.Although it is hard to deny that face to face is also an alternative way for human’s communication, computer mediated communication has becoming more and more powerful and yet to be the major tool for our communication purpose. That’s why people nowadays often communicate using computer mediated communication which is an easiest way to stay connected with each other no matter who come from different part of the world. References: An,Y-J. & Frick, T. (2006). Student perceptions of asynchronous computer-mediated communication in face-to-face courses.Journal of computer-mediated communication. Vol. 11 (2) Bordia,P. (1997, January). Face-to-face Versus Computer-Mediated Communication: A Synthesis of the Experimental Literature. Journal of Business Communication. Vol. 34 (1) Lee. C. (2010). Face-to-face Versus Computer-mediated Communication: Exploring Employees’ Preference of Effective Employee Communication Channel. International Journal for the Advancement of Science & Arts. Vol. 1 (2) Mc. Ferran. J (2010, November 12). Face to Face Communication Still Best Way to Get Job Done.In Winnipeg Free Press. Retrieved February 25,2013, from http://www. winnipegfreepress. com/business/face-to-face-communication-still-best-way-to-get-job-done-111714554. html Managing Across Distance in Today’s Economic Climate: The value of face-to-face communication. In Harvard Business Review. R etrieved February 25, 2013. From http://hbr. org/hbr-main/resources/pdfs/marketing/15426_HBRAS_BA_Report. pdf Perry, M. (2010, April). Face-to-face Versus Computer Mediated Communication: Couples Satisfaction and Experience Across Conditions ( Master’s Thesis)