Business: Automobile and Proton Essay

This assignment contains about business environment. Business environment refers to different forces or surroundings that affect business operations. Such forces include customers, competitors, suppliers, distributors, industry trends, substitutes, regulations, government activities, the economy, and social and cultural factors. Others are innovations and technological developments. We choose Proton Holdings Berhad because we think this local company is the best company for us to do this business environment assignment because this company use this include Macro, Micro and Internal Environment. PROTON COMPANY BACKGROUND Proton Holdings Berhad (stylized PROTON) is a Malaysian automobile manufacturer. It is headquartered in Shah Alam, Selangor and operates an additional manufacturing plant in Tanjung Malim, Perak. The company was founded in 1983 and was the sole vehicle manufacturer in Malaysia until the establishment of Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil Nasional Sendirian Berhad. (English: National Automobile Company Private Limited). Proton was largely a manufacturer of badge engineered vehicles from Mitsubishi Motors between 1985 and the early 2000s. The company has since produced several indigenously designed vehicles and operates in at least 26 countries, of which the majority are in Asia. Proton was formerly owned by Khazanah Nasional, the investment holding arm of the government of Malaysia. In January 2012, it was taken over by DRB-HICOM, a Malaysian conglomerate in a transaction amounting RM1. 2 billion. Proton, predominantly reliant on the local industry is currently undergoing major structural and internal changes, as evident in the appointment of a new owner, partner, Chairman and the launch of various new and upcoming models in an effort to gain an international presense and increase profitability. PROTON produced Malaysia’s first car, the Proton SAGA which was commercially launched on July 9, 1985 by Malaysian Prime Minister, Dato’ Seri Dr. Mahathir Mohamad who conceived the idea of a Malaysian car. One of the reason of this achievement is due to the introduction of new models with higher profit margins, stronger sales volume, savings from group-wide cost-reduction initiatives, income from the sale of rights for use of Intellectual Property Rights relating to a vehicle platform (for the China market) as well as the R&D grant. For the year 2008, PROTON’s focus would be in the core areas of product, quality, cost efficiency and distribution network. PROTON aims to have a strong product portfolio by introducing â€Å"the right car, for the right market, at the right price and at the right time†. This was reflected in the organisation’s newly introduced Exora, Persona and Saga Models, with the latter powered by the new CamPro IAFM engine. PROTON has also continued to update and refresh existing product lines to entice and attract customers. PROTON cars are also known internationally as competitive and innovative automobiles. PROTON now is being exported to 50 countries like United Kingdom and continental European markets, thereby realizing its goal of being an internationally successful Malaysian automobile manufacturer. The first PROTON car was exported in 1986. The number has increased steadily and in 1998, Malaysia exported a total of 18,422 units to countries and areas, including Argentina, Australia, Bahrain, Bangladesh, Belgium, Brunei Darussalam, Chile, Cyprus, Egypt, Fiji, Germany, Jordan, Kuwait, Lebanon, Libya, Maldives, Mauritius, Oman, Philippines, Qatar, the Russian Federation, Saudi Arabia, Singapore, Slovenia, Sri Lanka, Taiwan Province of China, Turkey, United Arab Emirates and United Kingdom. The models being exported include Wira, Sedan/Aeroback, Satria and Putra. PROTON’s exports are the most successful in the United Kingdom due to its competitive pricing strategy and its buyback arrangement with car rental companies in the country. PROTON also benefited from the Generalised Preferences Scheme that made it easy for them to enter the United Kingdom market. PROTON has introduced a few upgraded models with higher engine capacity and sporty design to establish its presence internationally. PROTON is focusing to be more customer-oriented and by producing competitively priced and innovative products. It is therefore contributing to the Malaysia’s attainment of Vision 2020. Main Body. Macroenvironment a) POLITICAL FACTORS Currently, most of ASEAN region are free trade or 96% of the entire ASEAN trade. Asian Free Trade Area was established in January of 1992 in order to eliminate tariff barriers among the Southeast Asian countries. It planned to reduce tariffs to zero to 5% in 15 years among the six nations through a common effective preferential tariff (Ghani & Zainuddin 2008). If we are going to check on the high selling prices of the national cars of Malaysia because of high production costs and lack of vendor efficiency, there is a big possibility that the local market will be ruled by imported cars. In Malaysia, PROTON prices are kept comparatively lower to foreign manufacturers through protectionism. Protectionist policy has largely been blamed for PROTON ‘s stagnating performance. b) ECONOMIC FACTORS The vehicle sales in the country is expected to fall by year by year due to different economic aspect, primarily the issue of global financial crisis, which affected the local financial status of the country (AseanOneMonitoring 2009). As a result, the government of the country is expecting a slow economic growth for the country, which can affect the buying behavior of the customers. Furthermore, due to the AFTA, it had increased the competition, which will impact the performance of Proton. c) SOCIAL FACTORS The growing population in the country is one of the factors which can affect the automobile industry. Furthermore, the ratio of car ownership in the country is somewhat high or total of 1:5, which signifies that people are considering cars as important things in their lives. Furthermore, people will also set on big-ticket items or consumers are expected to put off buying different motor vehicles because of the employment market uncertainty because of the global and local financial crisis (AseanOneMonitoring 2009). d) TECHNOLOGICAL FACTORS Due to the increasing competition, the development in technology is growing and affecting the performance and position of each and every company in the automobile industry. It is also important to consider the maturity of technology, together with the maturity and capacity of manufacturing, which affect the innovation process of any company. Due to the different technologies, primarily the help of computer and the Internet, the potential for innovation and development is increasing. Microenvironment * Suppliers The supplier has a neutral power over the industry. This is because there are few dominant suppliers in the industry who are well known for quality and brand image. Provide the resources to produce goods and services. Treated as partners to provide customers service. Proton Supplier, AV Ventures steering, wiper and washer and window regulator systems. Ichikoh, Head lamp, mirror (also for Toyota, Nissan, and Subaru). * Other stakeholders Proton’s key stakeholders are the Environment, the Malaysian government, the Malaysian public, car owners as well as its vendors and suppliers. The Malaysia Government owns 52% of Proton shares through Khazanah, Petronas and ValueCap. ValueCap is a government investment arm. The government also heavily subsidizes the production of proton cars by giving grants and exemptions/tax credits. But despite that, Proton continues to make loses. The Malaysian public is the indirect shareholder through EPF (Employees Provident Fund), government unit trust funds Amanah Saham Bumiputera, Amanah Saham Malaysia) and Lembaga Tabung Haji. Together these funds hold around 20% of Proton shares. Additionally, it is the public that pays the tax, which then is used to provide grants and tax credits. Proton also involves in sponsorships in the area of education and sports as well as donations to the needy. Customers or car owners can’t find the exact figures of active Protons cars currently being driven all over Malaysia but I would estimate the figure to be around 3 million (assuming no cars have been fully retired). The figure is justified since I can still see many first generation Proton Saga cars on the road. Environment also externality factor to be considered by having almost 3 million proton cars on our road (most of the cars produced are sold locally in Malaysia !! ). Moreover, the earlier generations of Proton are nearing retirement and may need to be sent to scrap yard and contribute to our ever increasing waste disposal problem. Vendors and Suppliers More than 80 per cent of Proton components are currently produced or supplied by automotive component manufacturers and suppliers. Proton’s network of 287 vendors and approximately 3,000 sub-vendors currently supply more than 5,000 individual components and parts for its cars. * Intermediaries We continued to work with our distributors and dealers in a number of ways, most importantly, on programs designed to enhance the sales and service experience for our customers. The strengthening of the domestic sales and service network remain our key focus to improve customer service and maintain our market share. Proton Cars Australia recorded retail sales of 1,388 units, an increase of 55%. This was the second largest increase in percentage terms of any OEM in Australia. The higher sales were attributed to the success of the Jumbuck (Arena) which accounted for 786 units. Proton Cars UK managed to retail a total of 507 units of Jumbuck (Arena), which represented 80% of the sub one ton single cab petrol pick-up market. Total sales however, recorded a decline of 14% with the gradual phasing out of the old products. Proton has continued to achieve excellent results in the 2004 UK J. D. Power Customer Satisfaction Survey. Proton tied for 10th position in the Overall Top Brand Category out of 33 brands and was placed second in Dealer Service Satisfaction, just behind Lexus. Further inroad into the neighbouring Asean markets is expected in 2005 with the establishment of Proton Edar Indonesia and Proton Singapore. * Competitor The big competitor in Malaysia in term of automobile companies and affordable car is PERODUA. The competitive environment as we can see roughly in Malaysia is affordable car where all citizens in Malaysia can buy it and the car maintenances also cheap. Here, the porter four are been applied for more clearly because the competitive environment not only about the competitor. It can be about the economic recession, natural disaster and etc. i) Competitive Rivalry In Malaysia, there is not too much competitor around affordable car. The low cost car as I mentioned above (cheap maintenance) is not have a lot of competitor in generally. The affordable car in Malaysia also, gets more potential to sell compared to luxury car. The luxury car is only certain people used. As we see the environment in Malaysia, 1 family will have more than 1 car. For sure, the first car they will choose the cheaper car and affordable car. ii) Threat of New Entrant (high) The economic recession will be a big threat for PROTON. As we know, all big company will facing over budget or does not achieve the sale for that year. The government will lose a lot of money cause of policy and shareholders. By the way, economic down turn actually comes suddenly without notice. iii) Threat of Substitutes (high) Substitutes also will be a big threat for PROTON. Malaysia has to national car. The First automobile is PROTON and secondly PERODUA. The substitutes will high in term of car model (some of car model looks similar), and car spare part. iv) Buyer Power Buyer will choose the low cost car for the first car and buyer also actually are fragmented. So, it will not has much influence. * Customer Customers are the source of our income. We deliver on our promises to our customers’ satisfaction. The process in identifying the consumer target for new Proton Exora 2 is important due to the fact that consumers tend to have different brand knowledge structures and thus they will perceive differently for the products or services. Proton has successfully identified their target market, according to the segmentation bases namely behavioral, demographic and psychographic factors. INTERNAL ENVIRONMENT Marketing The company used to segment its market on variables such as behavioral, demographic, and geographical differences. Behavioral Segmentation: Behavioral segmentation is based on the customer’s needs and subsequent reaction to those needs or toward the purchase of intended products and/or services. Demographic Segmentation: Demographic segmentation refers to a wide study of the potential customers. Since the company is targeting its market to more economy class customers, demographic segmentation is employed by the company. Geographical Segmentation: Geographical segmentation is done by dividing people (markets) into different geographical locations. The company targets markets of different countries other than Malaysia. Production PROTON’s model products include WAJA, SATRIA, GTi, WIRA, ISWARA, ARENA, PERDANA V6, JUARA, PERSONA and EXORA. The range of 1. 3, 1. 5, 1. 6, 1. 8 and 2. 0 litre engines satisfies a wide spectrum of customers both locally and abroad. PROTON’s model products include WAJA, SATRIA, GTi, WIRA, ISWARA, ARENA, PERDANA V6, JUARA, PERSONA and EXORA. The range of 1. 3, 1. 5, 1. 6, 1. 8 and 2. 0 litre engines satisfies a wide spectrum of customers both locally and abroad. Based on technology and parts from Mitsubishi Motors, production of the first model, the Proton Saga began in September 1985 at its first manufacturing plant in Shah Alam, Selangor. The 100,000th Proton Saga was produced in January 1989 and latest model is Suprima S. Finance Proton maintained huge financial profit thought the 1980s till 2000 due to their high market share in Malaysia. But with the launch of an arch rival Perodua in 1993, Proton was about to have a big run for its money and this came to reality in the 2000s. Proton’s market share dropped in 2006 to 30. 4% for the Malaysian market. Their generated revenue of 7,796 ( Million in Malaysian Ringgit) in 2006 was the second lowest in the last seven years as the company have always hit the billion Ringgit mark in the previous 7 years. This fall allowed Perodua to overtake Proton as the country’s largest passenger carmaker for the first time in history, with a 41. 6% market share while Proton fell from 40% in 2005 to 32% in 2006. Their market share continued to reduce down to 23. 1% in 2010 mainly due to new government policies. For example, under AFTA, Malaysia has reduced import tariffs, admittedly after having secured a two-year deferral from ASEAN. Import tariffs on completely built-up (CBU) unites were reduced from a band of 70 – 90 percent to 20 percent at the start of 2005. However, it is important to understanding that Proton losing its market share to Perodua, another Malaysian automobile that was formed a decade after full operation of Proton could hint some gaps in their management system. In other to justify these claims, it is necessary to have a look at their in-depth financial performance since the 2000s and how they have coped with loses in relation to their internationalization project. Personnel The overall thrust of our Human Resource strategy is to recruit, reward and retain the best employees. During the year, a number of recruitment road shows were conducted in Malaysia as well as the UK among leading engineering and business universities to meet our growing requirement. The response was overwhelming and more such road shows are being planned for the coming year. An internship program for graduate trainees was implemented during the year to meet the growing needs of the business. The Human Resource Management Group has continued to be the key forum for the communication of policies and issues affecting the employees. The Group comprising representatives from the Senior Management and the Proton Workers Union meet on a monthly basis to discuss strategic human resource issues affecting employees. It is a unique program that allows regular communication and prompt resolution of issues as well as participation by the Union in the development of policies affecting the employees. Research & Development The Group continues to research new technologies with the ultimate aim to put these innovations into production through partnerships with Tier One Suppliers or OEM customers. Two such advancements likely to see production are engine technology AVT (Active Valve Train) and chassis technology VVA (Versatile Vehicle Architecture). The Group has also invested significantly on the development of new innovative products to meet the challenges of the market place. During the financial year, the Group invested RM542. 9 million (2003: RM413 million) in research and development. For 2004, total development expenditure increased significantly with work focused on the development of new models on a number of platforms including the leading edge Versatile Vehicle Architecture (VVA). The VVA reduces the time it takes to bring a new product to market and helps meet changing demand more quickly. Globally, we are moving towards shared technologies so that vehicles can be differentiated while using common components. The reduction in development time will create greater efficiency and the standardisation will also lead to greater economies of scale in purchasing components. Development has also begun on an aluminium-bodied vehicle built on the VVA platform. Increased fuel efficiency and power through weight reduction and material recyclability are key factors that have conspired together to promote the use of aluminium in vehicle body structures for high volume production. CONCLUSION Proton is aiming to become one of the strong competitors of the automobile companies in market. So, as other existed competitors challenge the other proton company, they were inspired by them to develop a quality business for the customers. Competitive advantage is what they are targeting for company and there are business motivational is about the capabilities in automobile companies . Even they are realizing that there are some existed competitors have their own abilities in the automobile, they are also have the buyer Power. The buyer will choose the cheap car for the first car and buyer also actually are fragmented. Therefore, it will not have much affecting. Besides that, they are always finds a way to make the market being effective with their strong distribution network. However, the companies of proton is the most famous company in Malaysia as we know and they will try the best to ensure that damage will occur. Moreover, proton also is one of the companies which give a inspiration on all people and race in Malaysia irrespective early age or that old. Everyone knows, that Proton has various product automobile with the design distinctive. Some, from revenue scooped the great of benefits had rival that high with others automobile company. Even though, it still will ensure that Proton companies will always stable with economy and in terms of from product aspect is that best and high quality.

Division of labour

Today, even simplest form of labor like, our day-to-day domestic work, is divided between services like house maids, milkman, laundry revise, daycare, transport services, along with restaurants or food deliveries. Most of the times, we do not realism how the concept of division of labor is more central to our lives than we think. Right from the beginning of the human life, to this day of again super-computers, the division of labor has made all the difference. The division of labor brings in greater productivity of labor. If not for this productivity, today would have been only slightly different than the ice ages.This basic need for division of labor comes from the human desire to lead a better life. According to Smith, part of what makes us human, Is our propensity to truck, barter, and exchange Items. If everyone were to produce everything they need, there would be very less scope for any sort of Innovation and a lot of time In would be wasted In changing tools and materials. But, with the help of the division of labor, leading to efficiencies and surpluses, each member of the society could trade the fruits of his/her labor for other objects that are needed.This would result in the improvement of quality of life and a win-win situation. Division of labor creates specialized knowledge of a reticular task. It saves the laborer time as the time needed to adjust to new physical or mental frame works is eliminated. Doing the same thing over and over, leads to innovation in the methods and tools employed in the task. If not for the extensive form of division of labor, the world wouldn't have been what it is today. The effective Dillon of labor Is limited by the market size.A vendor, who supplies to the only geography he has access to, can delve the labor to only a certain extent because, as productively Increases with the Dillon of labor, a large market Is needed o consume the products that it gives rise to. Thus as Eng as he doesn't have access to larger market, the further division of labor is meaningless. Over the last few centuries, the advances in technology gas connected the geographies all over the world and so, the accessing the markets of these geographies has become easier.Thus, many businesses that were previously supplying to limited markets of villages and small cities are now spreading rapidly over parts of the nations and those supplying to parts for a nation are taking over the world. So, in order to increase earplugs and productivity also over tight competition from others of their kind, they need to go for greater extent of division of labor. The sustain in the world of tight competition, be It In the global or local scale, the division of labor has to make best use of available resources.This Dillon of labor, Is based on cheaper and faster access to resources, local human talent, cost of manufacturing and consumer base, thus increasing their productivity. For example, a lot of companies located in might have their producti on units in china or software development in US, taking advantage of natural or human resources available the locality. This has given rise to division of labor geographically. Today, majority of businesses, have various parts of the same product manufactured in various parts of the world.Also, we see many cities or various parts of world emerging as specialists in particular businesses. Now businesses are moving to Africa and India where they can find more consumers. The world has become a small village. Everyday, we see many huge companies shutdown after having failed sustain in the competition to cater to the changing need for services and products, and many new ones taking over the globe. Unlike the old times, today people don't limit themselves to one particular Job, they look out for more Jobs that can fetch them more money.So, the increase in productivity achieved by division of labor at one Job, helps them divert their resources elsewhere to earn additional revenue. Today th e information technology may be decreasing the kind of information asymmetry that existed before. Division of labor is omnipresent, be it in political organizations where the government is divided into legislative, Judiciary and executive branches or in latherer systems, where we have different doctors for different ailments. Today, there are enormous number of types and many more are getting added each day.Also, in today's world, Adam Smith's Division of Labor has got a new meaning with the division of labor between the humans and machines. The human intellectual skill combined with physical strength of the machines has changed our lives like never before. The computers, which are machines of one particular type have created wonders. They have created a major upheaval in the nature of human work. On one hand there is a division of labor between humans and Computer and on the other hand, there is a fast growing division of labor within humans who can and who cannot do valued work in the economy filled with computers. L] In the old times, the division of labor based on labor was widespread. The male population was supposed to earn the bread, and the female population was assigned to take care of domestic work. Unlike those days, today we see more and more women entering Jobs that were previously reserved for males. As the society is slowly coming out of self-imposed superstitions and restrictions regarding the granting equal rights and opportunities to females, the competition between male and female for the various Jobs is increasing.Only the best suited for the Job, irrespective of the gender, get the Job. Thus, the gender based division of labor is losing its impact. This reinforces the statement of Adam Smith saying ‘Competition is the best influence for increasing productivity'. Everybody wants to live a better life. This best of everything. Minored to attract buyers with good quality products and services in this barter, and sustain in the competiti on with others, there is a need for greater radioactivity. And again comes the role of division of labor to achieve more productivity.

A city that died (explaining why it grew and flourished and why Essay

A city that died (explaining why it grew and flourished and why ltimately it failed to survive) - Essay Example All these factors led to the fast growth of Buffalo city to its peak in the 1950s. Changes in transportation dynamics were the first shock that jolted the development of Buffalo. Road and rail transport of goods became a more viable means of transporting goods over water transportation on which Buffalo initially flourished. Compounding this was the opening of St. Lawrence Seaway that enabled bypassing Buffalo altogether in the transportation of goods. Improvements to electricity transmission removed the advantage that Buffalo held in the energy requirements of industry. Inclement weather was always a draw back for Buffalo and industries moved away to warmer climes, when Buffalo no longer offered advantages. The final nails in its coffin were a combination of other factors. Actions of the State and local administration only made Buffalo unattractive. The loss of industrial activity was hastened â€Å"high taxes, burdensome regulations, and pro-union laws† (Glaezar, 2007). The high property taxes coupled with the failure of the city administration to provide the safety and good schools were reasons for exodus of city residents. Racial violence, crime and lack of leadership at a time of crisis plunged Buffalo into its decline to virtual death (Glaezar, 2007). The decline of city and its gradual death arises from two reasons. The first reason is the loss of industrial activity and the jobs that it provides. The second reason is when there is failure of the city administration to make the city socially attractive (Bradbury, Downs & Small). When businesses no longer find it profitable to continue activity in a city, which in the case of Buffalo was compounded by high taxes, strict regulations and pro-union laws, they move away to other more suitable locations, leading to loss of jobs. High property taxes and the lack of appropriate social amenities cause the more affluent

Research/review paper Research Example | Topics and Well Written Essays - 1250 words

/review - Research Paper Example This figure is the amount of money that young adults seek to earn by the time they reach the age of thirty years. However, they give a much lower figure of 27,000 dollars a year. On this basis therefore, the optimism of people under this age bracket is replaced by signs of sadness, and depression. To correct these misconceptions, the authors denote that these people need to be wise, tenacious and fearless, for them to make an impact in the society. I completely agree with the claims contained the article. In my own opinion, majority of people under this age bracket are not able to fulfill their ambitions because of the structure of the economy, government policies, and fierce competition on the available scarce resources. For example, when these people graduate from their colleges, most organizations want to hire people who are highly experienced. On this basis, these young adults will miss on the opportunity of acquiring the job under consideration. This will force them to look for alternative sources of employment, which do not earn them as much money as they would like to earn. On this basis, these young adults are unable to meet their target of making 75,000 dollars per year before reaching the ages of 30 years. The structure of the economy also plays a great role in affecting the ability of these people to achieve their goals, and thereafter fulfill their ambitions. ... These people are always optimistic about the future, because of their parents and teachers. Parents usually encourage them on while they are young on the importance of working hard in school, and on the available resources they will enjoy after finishing school. However, their parents do not tell them that these resources are scarce, and there is fierce competition for purposes of accessing these resources. After graduating from school, and realizing that these resources are scarce, that is when these people became sad, and some develop depression. On this basis, I completely agree with the assertions of Whelan (4) that these people are always optimistic, but later on become disappointed because they are unable to achieve their expectations, and goals. The author of this article proposes a solution that these young adults need to be wise, tenacious and fearless. For them to succeed therefore, they should be under the guidance of purposes and hope. Whelan (12) denotes that for these p eople to be wise, they have to identify what drives them, and in which direction they want to go. These young adults must also identify the meaning behind the choices that they make, and they must portray honesty about their feelings. In my own opinion, wisdom is an important element in an individual’s life. Without wisdom, a person is bound to make wrong choices in life. These wrong choices might lead to the destruction of the person under consideration. In my own opinion therefore, I agree with the assertions that these young adults must review the choices they make, and identify the meaning behind those choices. These will therefore help them to make choices that will help

Fredric Edwin Church, 1826-1900, United States of America, Aurora Essay

Fredric Edwin Church, 1826-1900, United States of America, Aurora Borealis-1865 - Essay Example Later on, after returning from the expedition he embarked on the painting, carefully finishing one of the supreme paintings, the Aurora Borealis. The Aurora Borealis painting is a pictorial representation of the northern lights of America. Currently, the famous painting is located in â€Å"Smithsonian American Art Museum, in Washington DC† (Avery). In the mid-nineteenth century, and on return of Church with his friend Hayes, they found America in the middle of a Civil war. Hayes being part of the Union swore in a loud voice that he would carry the flag of America without any star erasing, to the extreme northern limits of the earth. He was referring to the northern lights, well depicted on canvas by Fredric Edwin Church (Avery). Because of Hayes’ vow, people viewed Church’s painting as the Union’s symbol of its cause, hence giving the painting its unique importance and fame. Primarily, the piece, Aurora Borealis-1865, provides ordinary people with an opportunity to witness a rather rare natural phenomenon probably they would have never seen. Church made the painting on a canvas basing it on a landscape that he had viewed; hence, it is an ideal way of providing people with a site like never before. The Aurora Borealis, 1865, has always made a monumental impact on people who view it. First, it is a way of appreciating nature, as Church was keen to note how beautiful the wilderness landscape was, hence putting it on canvas. Moreover as per now nature is a paramount concern of the world as people aim at salvaging the remaining part of it. Hence, the oil on canvas painting of Aurora Borealis, 1865, acts as an inspiration for people to achieve this goal (Avery). From an artist view of the piece, it posses stupendous  features, which give the painting an impressive look to the viewer. Within the painting, he added details such as giving the water a reflective effect, subsequently forming a burnished surface. As a way of giving it more visual impression,

The Need for Gun Control Essay Example | Topics and Well Written Essays - 500 words

The Need for Gun Control - Essay Example This is the highest law in America, and any country should be careful before changing its laws, so these arguments need to be addressed. The second amendment to the US Constitution, where the right to bear arms is guaranteed, was written to enable the citizens of the new country to defend themselves against possible attack from England if it sought to retake its recently free colony. Obviously this particular situation n is no longer a worry, and so the very basis for the right to bear arms no longer exists. Another argument for gun control is that once the sales of all guns (except those used by farmers etc.) is banned the number of crimes that use guns will eventually go down. At first, because there are so many guns in existence, this may not occur, but guns are complex tools that need maintenance and replacement on a regular basis. Eventually most of the handguns in existence would become unusable, criminals would not be able to get hold of them and crimes would be committed without the use of a gun. A major reason for gun control is the number of young people and even children who accidentally kill themselves while 'playing' with guns they have gound that belong to their parents but which have not been securely stored. More than a thousand children a year die in this manner. Hundreds of others are killed in violence between children/teenagers that turns deadly because they have access to guns.

Broadcast managament Essay Example | Topics and Well Written Essays - 1750 words

Broadcast managament - Essay Example Broadcast managament It is rather obvious that advertising should be regarded as one of the significant elements of economy since it facilitates interaction between those who sell products and those who may be willing to buy. With the development of technology, the latter has been influencing the traditional ways of business more and more. This paper will prove that social media has had a tremendous impact on conventional advertising models. In order to do so, the analysis will explore some of the peculiarities of influence of social media onto the practice of advertising. The first point that will be discussed is focused on choosing the most comfortable time for viewing the proposed production. Secondly, it is the connection between contemporary advertising models and reality of social media, namely the significance of widely spread social network. Thirdly, it may be useful to see how Internet folklore is engaged in the advertising. Afterwards, the major sources and platform of advertising in social med ia will be reviews. In addition to that, the thesis of increased personalization will be analyzed. Finally, the interactive aspect of new kind of advertising will be discussed. It would not be a mistake to suggest that using social network often takes up a lot of time. This results in the fact that people tend to devote some time to it when they are not distracted or when they have the opportunity to be active in the virtual environment (Izso, 56).